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It All Starts With A Healthy Diet

Just like our pets, having access to a healthy diet is central to the health and well-being of farm animals.

Here are some basic fundamentals employed by all of the farmers we work with:

Quality, Vegetarian Diets Free From Animal Byproducts Diet Free From Antibiotics And Growth Hormones
Easy-Access to Food and Fresh Water Stress-Free (Non-Competitive) Eating Environment

Freedom to Do What Comes Naturally

The conventional farming system has evolved in a way that treats animals like inventory, and prioritizes profit over their welfare. This has led to the vast majority of farm animals being raised in crowded, unsanitary, high-stress environments where they are unable to live healthy, happy lives and engage in their natural behaviors.

We work with farmers who prioritize the welfare of the animals under their care. There are many elements that go into raising animals in a natural and humane way. Here are just a few of the standards employed by all of our supplier farms:

  • Cages, crates and tie stalls are forbidden
  • Ample space for animals to be comfortable and roam as they please
  • Enrichments to help animals better engage with each other and their environment
  • A clean resting space with proper bedding and air quality
  • Our programs have standards for outdoor and indoor systems to ensure proper care in all climactic environments

Humane Care From Birth to Slaughter

All farmers and ranchers we partner with must have their processes and facilities inspected by third party auditors to ensure that they meet strict standards for the ethical and humane treatment of farm animals during transportation and slaughter.

Here are some basic fundamentals employed by all of the farmers we work with:

  • Standards must be put in place to reduce stress during transportation
  • Transport and handling must be kept to an absolute minimum
  • Personnel involved in transport and processing must be thoroughly trained and competent to carry out the task required of them
  • There must be at least one trained Animal Welfare Officer (AWO) responsible for the implementation of animal welfare policy

Don’t Just Take Our Word For It...

We partner with an independent, industry leading, farm animal welfare organization whose sole focus is ensuring the humane treatment of animals raised for food production. “Humane” can be a subjective word, so it is critical that there be a clear, strict and objective framework to hold farms and companies accountable.

Proud Partner of Certified Humane

We are proud to have partnered with Humane Farm Animal Care (HFAC) in launching the first Certified Humane dry dog and cat foods in the US and Canada.

Humane Farm Animal Care is a third-party, non-profit organization and a pioneer in animal welfare. Since its founding, it has set out strict and objective welfare standards, developed by a 27-person scientific committee composed of leading animal scientists, veterinarians, animal welfare specialists and farmers. The standards are extensive and carefully tailored to each type of animal covered by the program. To read the minimum standards required by HFAC in more detail, click here. HFAC follows through on these detailed standards by auditing our entire supply chain from Farm to Bowl. Each of our farms, processing and manufacturing facilities are audited on an ongoing basis by HFAC to ensure we are all complying with its strict standards. We welcome these audits as an opportunity to demonstrate our commitment to transparency and to always delivering on our animal welfare promise. To learn more about HFAC, visit

Proud Partner of Global Animal Partnership

Global Animal Partnership and the 5-Step Animal Welfare Rating

Global Animal Partnership is a non-profit organization dedicated to continuously improving farm animal welfare around the world. The program is made up of an alliance of producers, retailers and animal advocates and scientists who create strict standards to facilitate the continuous improvement of farm animal welfare and empower consumers to make informed purchasing decisions through their 5-Step Animal Welfare Rating. To read more about GAP’s multi-tiered and species specific animal welfare standards, click here. When you see the GAP 5-Step Animal Welfare Rating labels, you can be assured that the farmers and ranchers under the program must focus intently on the welfare of their animals, meet comprehensive standards and be subject to third party audits. Partnering with GAP allows us to maintain our commitment to transparent and ethical sourcing practices, while encouraging and supporting farmers and ranchers who are doing things the right way. To learn more about GAP, visit

Continuous Sleep in Poultry Farming US Industry Standard: 1hr minimum. Canadian Industy Standard: no requirements. Certified Humane Standard: 6hr minimum. Look for the Certified Humane Raised & Handled certification.
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